During her speech, Ana Rojo shared Ineco's experience.
Ana Rojo, director of the Innovation and Product Development Office at Ineco, participated in one of the most inspiring sessions of the ICEX 2025 Forum under the title "Explore or Expire: Addicted to the Future".
During her speech, Ana Rojo shared Ineco's experience as a company that is committed to anticipation, the exploration of early signals, and constant innovation as fundamental pillars to transform uncertainty into a competitive advantage. Her vision aligns with the thematic focus of the day: not to wait for the future, but to actively design it.
The session stood out for its provocative and realistic approach, without filters, where key issues were addressed such as the emergence of emerging technologies (including those that do not yet exist), the need for agile organisational structures, and the value of creativity to thrive in a world that does not stop.
The session, moderated by Isaac Martín Barbero, chief economic and commercial advisor of Spain in Ankara, featured the participation of prominent professionals such as Almudena Moreno, head of Telefónica Open Innovation Campus, Luis González, Turing Technologies CEO and member of the Long Now Foundation or and Sergio Reyes, Blackmouth Games CEO .
This forum, organised by IICEX Spain Trade and Investment, has brought together more than 2,000 attendees and offered a day full of presentations, workshops, and networking opportunities, focused on internationalisation and business innovation.
With its participation, Ineco reinforces its commitment to innovation as a driver of transformation, not only technological but also cultural and strategic. Ana Rojo's intervention was an example of the active role the company plays in the future ecosystem of the public-private sector.
